Maximize the effectiveness of company blogs: 4 strategies
Web experts share four key strategies for maintaining contact with buyers, as well as boosting Web traffic and sales via company blogs. Yoshi Maisami, co-founder of Intridea (a Web marketing consulting...
View ArticleHow online data is changing the way sales are won
The Web has opened a whole new universe of possibilities for boosting sales. Here’s how some of the best in the business are cashing in. For decades, companies have used sales and marketing data to...
View ArticleWhy your firm should have a presence on Facebook
Is your company capitalizing on the Facebook craze? If not, these statistics may cause you to start thinking social media. According to a recent Citigroup study, Facebook now accounts for 16% of all...
View ArticleStudy proves too much tech turns off customers
While most managers agree it’s crucial to develop and maintain a consistent web presence, a recent study proves jamming too much tech down customers’ throats could be a deterrent. A study conducted in...
View ArticleOnline subscription marketing: It just might work for you
Following in the footsteps of companies like Netflix, a lot of companies are moving toward an online subscription model that locks customers into monthly rates. A lot of companies have caught onto the...
View Article